YAM Concept Store
BriefThe YAM concept store in Kyiv features a modern, stylish interior with earthy tones and industrial elements. A quintessence of sophisticated materiality and fine craftmanship in one staged fashion scene.
Location: Kyiv, Ukraine
Square meters: 1,800 ft² / 167 m²
Date: Completed
The clear sightlines between the seating and display areas create a cohesive and connected atmosphere. The open plan fosters an airy and spacious feel, promoting an easy flow of movement throughout the room. Overall, the planning of this interior combines form and function, creating a luxurious yet practical environment that enhances the experience of both lounging and browsing.
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The centerpiece is a unique, sculptural sofa in rich rust-colored upholstery with rounded backrests and a ribbed texture, adding a bold and modern look to the space. The palette blends neutral tones with metallic accents, featuring muted greys, browns, and gold. The walls have a distressed, unfinished look with a raw concrete texture, complemented by elegant, gold metal arches. The ceiling features a textured, weathered finish, adding an edgy, industrial touch to the overall sophisticated decor.
This interior features a high-end, contemporary design with a luxurious and industrial vibe. The racks showcase a variety of clothing, adding pops of color against the neutral tones of the interior. The clothes become part of the decor, offering a vibrant contrast to the otherwise muted space.